Taylor Swift files to trademark her voice and likeness in era of AI deepfakes
7d 12h ago by lemmy.world/u/return2ozma in music from www.nbcnews.com
Protection from AI copying you shouldn’t just be available to the rich via trademark law
I think it would be ideal for everyone to have copyright privileges on their name and likeness (visual, audio, biometric, probably other things I'm forgetting) by default. If you want to work with a publishing label or w/e and grant them a limited license to reproduce your likeness, fine. But it should be protected from public use without explicit authorization without regular folks having to do anything.
That would work for ten minutes before some company has in their EULA that by agreeing, you hand over the copyright.
To be specific, I’m talking about trademark and not copyright. If someone uses AI to generate a video of you doing something, no copyright exists because AI content can’t be copy written. You wouldn’t have any recourse to get that video taken down unless you had a trademark on your own likeness.
It'll be fun when she turns this into "you can lease my likeness for money" and ushers in the age of legal deepfakes.
This already existed without “modern” ai and deepfakes. For example Elvis.